COMPANY Magazine February 2013

February 5th, 2013 | Chloe | Press | No Comments »

The MADE AW12 Venus Crop and Peaches Tank feature in the February issue of Company Magazine x


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Spotted in Bitching and Junkfood

January 21st, 2013 | Lucy | Fashion | No Comments »

A bunch of babes looking absolutely fabulous in Bitching and Junkfood. One thing I love most about blogging is seeing how one piece can be styled up so many different ways – so let these lovely ladies inspire you…

Mariana in the MADE Crystal Crop Top

Georgia in the MADE Camo Racerback Dress

Olivia in the MADE Starr Dress

Madeline in the MADE Venus Crop Top

Soki Mak in the MADE Peaches Pink Tank. LOVE the fluffy platforms!

Ronan in the MADE China Leggings

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Free Sports Vibrant Summer Looks for Elle Girl Japan

August 9th, 2012 | Nichola | Fashion | No Comments »

Day Grunge – The  pink haired Charlotte Free covers the latest issue of Elle Girl Japan. Captured by Jason Lee Parry, Charlotte plays arcade games and roams the streets of Los Angeles with streetwear and grunge inspired looks styled by Imogene Barron.  Hair and makeup by Max May

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Nicki Minaj for Wonderland Magazine

February 6th, 2012 | M | Fashion | No Comments »

Next MASSIVE colour trend – Pink.

I think a lot of clothing colours trending at the moment are being driven by what we’re seeing in hair and not vice versa. Charlotte Free has pretty much owned pink since she debuted the colour on the catwalks last season and it’s become her trademark. Obviously Nicki started it off with her album Pink Friday but the trends been edging further west from the Japanese Kawaii scene over a couple of years now.

Loved the air-brushed living doll perfection on the shoot in this month’s Wonderland Magazine.

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Underground England Animated GIFs

December 19th, 2011 | M | Bitching and Junkfood News, Fashion | 2 Comments »

To mark the launch of the styles we developed with cult rock n roll shoe label Underground we decided to shoot a series of animated GIFs. Starring two of our favorite BITCHY girls, model Lauren Smith(who you’ll recognise from our online store) and stylist Laura Chatterton we were inspired by the general idea of hanging around, something which a lot of London is doing at present due to the shortage of jobs – that and also just looking hot in a bleak winter landscape.

We work with local boy Alex de Mora for all our website photography so this time we took things out of the studio and called in the help of illustrator Izabella Wilk on the GIFS.

We kept things pretty simple with very gentle movement to lend a creepy quality to the images which seemed fitting for a brand known for creepers. We also like to challenge standard Christmas homepages since I pretty much banned all those Christmas cliche words like glitter, sparkle, twinkle, glitz, jingle from the studio – when I say pretty much I mean if anyone utters them they’ll be silenced. That doesn’t mean I dislike Chrismas though, Mariah Carey’s “All I want for Christmas” is my favorite Christmas song ever and I spent all day Saturday trawling Dalston to find really atrocious decorations for my hideous white disco tree.

Other intersting facts about the shoot
-I really wanted to make a hideous jacket out of fake fur(the kind that gatecrasher kids make leg-warmers out of) that I’m now rather in love with. We cut the pattern for the fake fur jacket on the day and stapled it together.
-Laura’s lips are pink glitter(obviously I didn’t use this word when discussing the look as it wouldn’t really work if I was silenced)
-The girls almost froze but that’s the price you have to pay sometimes when you’re really good looking.
-it’s really hard to find good walls in East London that haven’t been tagged. You just can’t really use a tagged wall in a shoot without looking like a really naff Urban brand.
-Izabella is also called Dawid Gainsbour Wolf, Bellla Azi(note the 3 ls) and also Zuzanna Koppala depending on what e-mail account she’s using. I had to e-mail her to ask her what her actual name is despite having known her since the summer.
-if u’d like to see both models in person you can spot them on the odd night working in the Haggerston too, they’re very very professional bar girls.

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