Mag Swag – American Elle October 2011

One of the best things about travelling is the airport shiny mag swag. We always pick up American Elle, Numero, Officiale, French and Italian Vogue and throw in a few randomers for good measure. We’re doing quite a lot of travelling at the moment between Ireland this week, France last week and China, HK and Australia for pretty much all of October – distinct possibility that we’ll be paying bag surplus.

I’ve always been a fan of American Elle and their glossy editorials. This month features a 90’s isnpired beach editorial. Not sure if this is farewell Summer or pre-resort – I still maintain seasons are pretty irrevelvant considering fashion week timing and the opportunity to purchase some designers straight off the catwalk. Our label TWO WEEKS is being shown in Paris for SS12 at the moment however we’re only sampling Remade SS12 as the retailers we’re working with on this label prefer us to work much closer to season.

The shoot below features Victoria’s Secret models Adriana Lima, Chanel Iman, Doutzen Kroes with Miranda Kerr Gracing the cover. Shot by Alexei Hei and styled by Elle’s creative director Joe Zee, the shoot features some of our fave designers including Missoni, Givenchy and vintage Chanel. Cool, poppy, sexy, sporty, gold an’ juicy –  we want it all.

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