Isolated Heroes by Samantha McEwen

The collection is based on voodoo from it’s roots in African slavery to contemporary Caribbean culture. We look to tribal and voodoo inspirations for our own label TWO WEEKS but the manifestation is completely different to Samantha’s interpretation. Despite the fact that I rarely wear prints I love the energy of the mixed print aesthetic and I’m a big fan of riotous African prints – probably comes from my first few years in London spent in Brixton and my current residence(sounds very grand, it isn’t) in Dalston. With printed bombers, jumpsuits and harem pants, her shapes are clearly street inspired. Afro Caribbean culture has been bubbling under for a while from the whole bashment. ghetto scene to the more commerical Major Lazer(who Samantha used as the soundtrack to her film).

Being a great designer is about so much more than just having a good collection, it’s having the business acumen to surround yourself with the right people and position your brand at the right level through styling, art direction, lookbook and, like Sam, film. As far as I’m concerned this girl’s got it nailed. We’ll have our eye on her next move.

Through her film, soundtrack, collection and styling she’s managed to bag-up the energy of the culture that inspired her but also the market who’ll wear it.

VOODOO_ SAMANTHA MCEWEN from emma noble on Vimeo.

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