All about Scrunchies…

August 9th, 2010 | M | Fashion, Hair and Make-up | 3 Comments »

So here’s how it works. Trend starts in Tokyo, fashion forecasters go to Tokyo snap it, high-street copies trend too soon, trend doesn’t sell, trend goes into mark-down, directional buyer casts head down in shame for having bought “dog” of the season, trend goes back underground and naturally filters through on street trends, 3 seasons later trend is deemed “commerical” by high-street and sells.

I know this becuase I’m an ex-buyer and designer and I was Queen of “too soon” . I picked up on this trend on a visit to Tokyo 2 and a half years ago – luckily at that point I was a senior designer so I didn’t have to hang my head in shame – some poor buyer did. “Oh dear” my bad, sorry. Anyway I think we’re finally ready for scrunchies on the streets – the Japanese are just incredible. They’re all over something seasons ahead of us – they’re bonkers, my kind of bonkers. Me likey, me lovey. It seems to be the natural progression for the top-knot.

American Apparel – I think this girl is slightly OCD.

As seen at Marc Jacobs SS10 – I think it looks cute. I just wish my hair was long enough. FAIL.

3 Comments on “All about Scrunchies…”

  1. Charlie said at 12:11 pm on August 10th, 2010:

    I don’t care if Marc Jacobs think’s there cool. Theres no way I’m going to start rocking a scrunchie again, far too primary school for my liking! :) x

  2. M said at 2:05 pm on August 11th, 2010:

    We’ll be going there I’m afraid to say…

  3. The Rising KPop Scene and influence from the East | Bitching & Junkfood - Blog said at 5:29 pm on October 13th, 2010:

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