Offical launch of VICE style – TWO WEEKS by us in Zuul shoot.

ZUUL. Human Hair Neckpiece – TWO WEEKS by bitchingandjunkfood.com

Today sees the lauch of Vicestyle.com VICE’s online fashion site aimed at the next generation of youth culture. For me VICE has always managed to tap into the “it’s wrong but it’s kinda right….am I weird” element of my brain so I was interested to see how they applied the same aesthetic to fashion.

Despite any pre-conceived ideas you might have about VICE,  vicestyle.com is not just a Tits and Fan-fan fest(not that there’s anything wrong with that, we love tits and fan-fan).

I’ve taken some time out of our hectic keeping all the plates spinning schedule (they’re plastic though so if we drop one we’ll just dust it off and spin it again) to peruse the website and pick a few of my favorites. I guess I’ve chosen images that resonate with reality rather than shiny fashion, images that resonate with my reality too.

REAL WRESTLING GIRLS.  Actually just round the corner from our last warehouse! Some tits, no fan-fan.

YOU ARE GETTING SLEEPY. We like sleeping but don’t do it enough so this is quite aspirational.

ANTI-FASHION. For some reason we went to a few squat parties this year – where are the dogs on ropes?

COUNCIL SLATES. HOT in a weird I’ll rob all your silverware kind of way.

MOUNTAIN TRIBE. This is just beautiful and reminds me of Ireland.

I’ve always been a fan of real fashion, the blood and guts of it all, the non-matching socks under the designer shoes, the blister that the aforementioned shoes gave you, the strap that snapped – taken from the runways and out of the glossies fashion is real and I think Vicestyle.com taps into this whilst still turning out some pretty arty shoots.

The site is aimed at the next generation of youth culture. A question I do need answered, how long is a generation? Am I out of the next generation due to my ignorance re generation?

BITCHY girls are going to blog the launch party tonight so maybe we can clarify…watch this space for a report on the action.