Adidas commerical shot by our Hackney Wick Studios

Don’t know how this escaped our attention – totally forgot about this shoot, filmed the end of last Summer but this(Hackney Wick) is where BITCHY began last year in a big dusty old warehouse. Pre Olympic development Armageddon, it was the place for any kind of shoot and Adidas’ above was no exception.

To be totally honest having Beckham round looking for tea and jaffa cakes every five minutes got a bit head wreckin – he’s not a great conversationalist and doesn’t know a thing about post-modernism. Snoop n his bitches were a bit distracting, all that batty – Noel can’t really sing but he was a good laugh. Goes without saying that everyone in Hackney Wick is that good looking and despite what you may have heard about squat parties, they actually all look this glamorous.

Thankfully Adidas left all the props on the streets for the local art scavengers – that’s our mate Jarris on the skateboard, he also helped us put up all the shelves in our studio.

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