Bad blog, bad blog and Floria Sigismondi

We’ve been really bad bloggers of late, all of us. If you read “the rules” you’re supposed to blog daily. But what if you’re just too busy designing. Everyone who writes for BITCHY has a full time job in the fashion industry and sometimes squeezing out a blog post at the end of an 11 hour day just isn’t possible. It’s something that should be organic, we do this our of passion and we don’t feel like anyone should feel ‘forced’ to write or guilty for not.

We haven’t just been sitting there twiddling our thumbs, although we have been twiddling fabrics and trimmings. We’ve just shipped our first two major international orders on our re-made range and are working on two other collabrations – one London based the other, Tokyo.

We’re also doing an off-schedule presentation at fashion week – will post the event in a day or so. We’re the girls who just can’t say no. I personally have a habit of thinking slightly too big and then getting swept along on a tidal wave of twitchy nervous enegery to make things happen. BITCHY Kath balances the partnership out as she’s more the “right how is this actually going to happn?!!” person. Rather than using models or a standard lookbook for our presentation we were decided to make an fashion/art film. I’d love to say we’ve been planning this for months but that would make me a liar and this girl doesn’t like making things up. We shot Sunday with a team of 9 very talented people and we’re pretty damn excited about it too. At the end of the day if you want to make things happen JFDI – just fkn do it – even if it means not sleeping for a week. I guess it’s like cramming – you spend so much time taking images and ideas in, churning them around your head on bus journeys and in airport lounges that when the time comes you can download it all instantaneously and set it free.

We’re really looking forward to fashion week so we can check out other stores and party – something BITCHY girls do very very professionally.

The images above and are by Floria Sigismondi, a director I’ve become a tad obsessed with lately. She directed Marilyn Mason, The Beautiful People and Stronger by Christina Aguilera – I always LOVED that video especially the moth part. Youtube her and prepare to be amazed…..What a talented woman.

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