Two Fashion videos to watch once a week to escape.

Right, so I know it’s a few weeks old and we’re all a bit crocodiled out at the moment but I don’t think that the video has had near enough representation in blog-land. I was discussing videography as a means of communicating messages in fashion and this baby just does it for me. The model is shit-hot, totally quirky and not generic appeal to the masses safe which is briliant but it is HIGHLY aspirational. I love that she’s got black roots on her bleach blonde hair so she’s not a super air-brushed picture of perfection(ok so she kind of is) but it gives it a very real edge. How can anyone watch this and not want to be her. The music, the backdrops, the swishy metallic fringe – this is what I want to look like in a club. It’s just a big shame I can’t bring my own sound-system and I actually look nothing like this.

While I’m at it, an oldie but goodie the really set the standard for videography evrywhere – Gareth Pugh.It’s just genius and that’s not going to stop just because a season has passed. I’m a big fan of looking through magazines dating back to 1990 for inspiraiton – sometimes you pick up on trends that were dropped then but are still totally relevant now. This should be going on your all time faves video shelf along with Liquid Sky and Grey Gardens. In fact I think I could quite happily watch a feature length version of either of these video clippits – now there’s a thought, full length ambient feature films – do it, someone, help us be lost, even for just a moment.

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