Jeremy Scott Show SS10 – Yabadabadoo

A few months ago, myself and Manaboutworld had a back to back blog Bitch-off – Armageddon was one of the themes we bantered over, scavengers and caveman one of the areas we forecast. Jeremy Scott’s SS10 cave-man clubbed this nail on the head – nice to know we’re on track.

When I received the show invite the black cavemen-style font alluded to the overall theme of the show. There was however nothing subtle about SS10’s collection which directly referenced Flinstone fashion and all the characters from Hollyrock where they lived. Hollyrock was a parody of Hollywood bringing the whole theme back to Scott’s home-town of LA. 

 A very literal interpretation of the theme saw a cartoon colour palette of oversized animal prints with rough and torn-edge effect hems.  This general concencus was that this collection was FUN, fashion’s reaction to global doom and down-turn, a different very direction to the Armageddon look I wrote about in reference to AW.

The mankini was a definite talking point. We’ve seen bodysuits hitting the East London party scene hard for both boys and girls and this is a nice move-on for SS.  After a winter of layering, swathing and cocooning, super skin exposure is trending for SS. 

I’ve also reported all season on summer fur and the demise of seasonal fabric associations. This look was worked into the collection through pop-colour marabou feathered gilets and dresses, lighter and more practical than the looks we’ve seen on the street.

The animal-prints clawed their way onto the back of heads too with brighlty coloured leopard spots offsettting 80’s frizza-style quiffs. Bones replaced bows on high-rise bleached and crimped tresses.

Below is a picture of the after-party invite which popped up in my inbox, a hand-drawn play on the Devon Aoki/Scott i-D Magazine cover. Lizzy I’m home?

It’s been a long and manic few days – I actually just asked someone what the Queen’s name is and now I’m having a fit of giggles. That’s excusable because we’re not on first name terms so I forgot. Maybe one day she’ll let me do a Royal “In the Closet with” feature and we’ll find a whole stash of Scott leopard prints and some kick-Royal-ass winged trainers.

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